Unlocking the Power of Lemon Myrtle in Beverages
The beverage space is brimming with innovation, with unique flavours like lemon myrtle on the rise. Versatile and flavourful, we look at the different ways you can add lemon myrtle to your products.
Lemon myrtle holds as a bold flavour in iced teas and offers a native twist on traditional lemon flavours, with bonus health benefits.
Lemon myrtle tea has more antioxidants than most other herbal teas and a similar number to black tea, but without the caffeine. Its lemony flavour, described as a cross between lemon, lime and lemongrass, is perfect for RTD teas, tea blends and homemade iced tea kits.
Spirits and Cocktails
Native ingredients are popular botanicals in distilled spirits, offering different and exciting flavour combinations and a connection to place that many local distilleries celebrate.
The native flavour trend is now spreading to liqueurs, vermouths and cocktail syrups where botanicals like lemon myrtle can enhance the important citrus notes that help balance flavour.
Our lemon myrtle is grown on our farms in northern NSW and far north Queensland and is available to distilleries and beverage manufacturers experimenting with new flavour combinations, as well as to the hospitality and bar industries keen on embracing trending native flavours.
Consumers are increasingly seeking drinks that not only quench thirst but have added functional benefits. Kombucha is the poster child for this emerging health and wellness beverage demand.
As of late 2018, the kombucha market in Australia had an estimated value of $200 million, and as the market grows, more brands are looking for a point of difference.
Lemon myrtle gives a spicy citrus kick to both alcoholic and non-alcoholic versions while also tapping into the growing consumer interest in native flavours.
Chances are you’ve heard the term ‘seltzer’ being thrown around in recent months.
The market for this carbonated beverage has grown exponentially in the US, with Americans spending A$3.7 billion in the past year. Early sales data suggests the same could happen in Australia, with Dan Murphy’s seeing a 230% increase in sales September compared with August.
Early adopters, such as Arc Hard Seltzer, are using native ingredients like lemon myrtle to create distinctly Australian flavours. It’s also a natural alternative to artificial flavours and ingredients, which resonates with the growing number of health-conscious shoppers.
If you would like to learn more about how lemon myrtle can work for you, get in touch with our friendly sales team: email@example.com